Intuitive Explorer + Optimizer
Sparks the idea and keeps sharpening it by feel.
Catalysts move fluidly between generating something new and making it better, guided less by data than by a sharp read on what will resonate. They energize teams into action fast, then keep reshaping the idea in real time as reactions come in.
The Catalyst
Launched ventures across dozens of industries by trusting instinct, then iterating hard once each one existed.
Built The Body Shop around fast-moving convictions about ethics and product that she refined store by store.
Repeatedly broke and then rebuilt fashion conventions, working by instinct honed through constant iteration.
